Eddie
Bauer

Eddie Bauer approached us needing to carry out a country exit campaign encompassing 53 stores nationwide. The goal was to successfully promote a closing down sale and follow-up with a stock clearance, we were faced with effectively communicating the offer of discounts up to 70% and reaching a broad audience across multiple platforms only popular in that part of the world.

// Digital Marketing / Identity / Content

Outdoor digital billboard displaying an advertisement for sweatshirt collection with a man wearing a white hoodie sitting under a green ceiling.

Three promotional images for a Black Friday sale featuring outdoor adventure scenes, each with yellow Black Friday sale tape across the top and bottom, and text in English and Japanese. The first shows a person walking on a fallen log in a forest, the second features a waterfall with a kayak in the river, and the third depicts a person climbing on rocks near the mountains.

Our Approach

In response, we developed an extensive multichannel advertising campaign. We strategically chose platforms with a wide reach - including Google, YouTube, LINE, TikTok, Twitter, and Yahoo. Our messaging was designed to generate urgency and excitement around the sales, particularly during the Black Friday/Cyber Monday periods. We carefully managed this campaign over a 12-week period, ensuring constant engagement and interest from potential customers.

The Results

The campaign results were outstanding, achieving 45,457,456 impressions and 1,052,622 clicks across all platforms, resulting in an impressive Click-Through Rate (CTR) of 2.32%. Not only did we succeed in promoting the sale and clearing the stock, but we also managed to maintain brand visibility and engagement throughout the challenging exit period. Our strategic approach ensured Eddie Bauer's exit was conducted smoothly and profitably.